PPC, Google Ads & Local Service AdsPPC, Google Ads & LSA Management for
PPC, Google Ads & LSA Management for
Home service Companies
Google Ads and Local Service Ads built for home service companies that want more booked jobs — not more wasted budget.
The Reality
Running a Home Service Business Doesn't Leave Time for Ad management
Most owners are busy running calls, managing techs, and keeping the schedule full — not digging through Google Ads dashboards or disputing bad LSA leads. Meanwhile, thousands of dollars can disappear every month on campaigns that aren’t set up correctly, aren’t being monitored, or aren’t built for the way service companies actually operate.
At 6th Man Marketing, we manage Google Ads and Local Service Ads specifically for home service companies. We focus on clean strategy, clear reporting, and campaigns designed to drive booked jobs — not just clicks.
Think of us as the extra player off the bench. When your marketing needs help, we step in and make sure your ad budget is working as hard as you are.
Why It Matters
Most Agencies Treat Contractors Like Any Other Business.
We don’t.
Running paid advertising for a service company is different. Calls matter. Service areas matter. Seasonality matters. Dispatching matters. And with Local Service Ads, your reputation, your Google Verified badge, and your dispute management all directly affect whether you’re getting leads or burning budget.
We build Google Ads and LSA campaigns around how real home service companies operate. When paid advertising is set up right, marketing becomes predictable.
We build campaigns around how service companies actually run.
- Campaigns organized around your services and locationsnot generic keyword buckets
- Google Ads and LSAs working togetheryou're visible across every placement on the page
- Ad strategies designed to drive calls and booked jobsnot just impressions
- LSA dispute management and lead reviewyou're not paying for leads that don't count
- Reporting that shows what is actually producing resultsnothing buried in noise
What We ManageEverything Your Campaigns Need.
Everything Your Campaigns Need.
Nothing You Have to Touch.
Google Ads Setup & Management
Campaign builds, restructuring, and ongoing optimization so your ads are always working toward the right goal.
Local Service Ads Management
Setup, optimization, and lead management for your LSA campaigns. We make sure your Google Verified profile is working for you and you’re not paying for leads that don’t convert.
Call & Lead Tracking Visibility
Clear insight into where leads are coming from so you always know which campaigns are earning their budget.
Keyword & Service Targeting
Focused on the jobs you want more of — not broad keywords that waste budget on the wrong calls.
Budget Monitoring & Optimization
We keep a close eye on performance across every paid channel so you don’t have to — and adjust before waste becomes a problem.
CRM Integration & Reporting
For clients on ServiceTitan or other CRMs, we align your paid advertising data with your actual booked revenue — closing the loop other agencies leave open.
You run the business.
We make sure the marketing pulls its weight.
Why 6th Man
We're Not a Generic Agency Trying to Learn the Trades.
We come from this industry, and we understand how home service companies actually operate.
Most contractors come to us because something isn’t adding up. The Google Ads spend is there but the results aren’t. The LSA leads are coming in but half of them are junk. The reports look fine but the phone isn’t ringing the way it should.
That’s when the 6th man comes in. We step in, get things under control, and help your marketing start producing again.
Marketing Advantage Off the Bench.
Ad spend is high but results are inconsistent
LSA leads are low quality and nobody’s disputing them
You aren’t sure which campaigns are working
Your last agency didn’t understand service companies
You don’t have time to manage paid advertising yourself
Ready to Bring Us Off the Bench?
If your Google Ads or Local Service Ads aren’t producing the way they should, it may be time for a fresh set of eyes. We help home service companies clean up their campaigns, improve performance, and get more booked jobs from their ad spend.
From the Bench
Latest from the Blog
Insights, strategies, and real talk about marketing for home service companies, written by someone who’s been in the business.
FAQ
Common Questions
How much should a home service company spend on Google Ads and LSAs?
It depends on your goals, your market, and the size of your team. A company with 3 techs has a very different budget conversation than one running 20 trucks. We help you figure out the right number based on where you are and where you’re trying to go.
Why aren't my Google Ads generating calls?
Common issues include poor campaign setup, wrong targeting, lack of monitoring, or ads that aren’t built for service companies. Many contractors spend money but don’t have clear visibility into what is working.
Do you work with ServiceTitan users?
Yes. Many of our clients use ServiceTitan, and we make sure your marketing and reporting work together so you have a clear picture of performance.
What's the difference between Google Ads and Local Service Ads?
Google Ads are pay-per-click — you pay when someone clicks your ad. Local Service Ads are pay-per-lead — you pay when someone contacts you directly through the ad. LSAs also display your Google Verified badge, which builds trust before a customer even picks up the phone. Most home service companies benefit from running both.