Digital Marketing for Lawn Care & Landscaping Companies
Small landscaping companies lose jobs to bigger competitors every day. Not because of worse work. Because they’re harder to find.
The Work Is Great.
The Visibility Isn't.
The landscaping and lawn care industry employs over a million people across nearly 700,000 businesses in the United States. Most are small operators. No single company controls more than 5% of the market. That fragmentation is an opportunity if you know how to use it.
But here’s what actually happens. A national franchise with a recognizable name and a polished website shows up first in the search results. The local operator who actually knows the neighborhood, shows up on time, and does better work never gets the call. That’s not a quality problem. It’s a visibility problem.
6th Man Marketing was built from inside the trades. We understand what it’s like to do excellent work and still lose jobs to companies that just market better. We help landscaping and lawn care companies close that gap with a strategy built around their goals, their market, and the services that drive their revenue.
Bigger Doesn't Mean Better. It Just Means More Visible.
These are the challenges we hear from landscaping and lawn care companies every week. The work is excellent. The marketing hasn’t caught up.
National Brands Show Up First
When a homeowner searches for lawn care in your area, the franchise with the polished profile and 200 reviews shows up before you do. Not because they’re better. Because they have a system and you don’t.
The Off-Season Kills Momentum
Marketing goes quiet in winter. No outreach, no visibility, no pipeline building. Spring arrives and you’re starting from zero while competitors who stayed active are already booked out.
No System Behind the Marketing
A yard sign here, a door hanger in spring, a Facebook page that gets posted to when there’s time. No single channel working reliably and no way to know what’s actually producing results.
Marketing Services Built for Lawn Care & Landscaping.
Every service is designed to help landscaping companies get found, build trust, and book more recurring customers. We build a strategy around your goals and grow with you.
Website Design
Professional, mobile-first websites that showcase your services, your service area, and your work. Built to rank locally and make it easy to request a quote.
PPC, Google Ads & LSA
Targeted campaigns for lawn mowing, fertilization, spring cleanup, and seasonal services. Capture high-intent local searches before your competitors do.
Search Engine Optimization
Rank for “lawn care near me” and “landscaping company” in your market. Show up in the Map Pack and build organic visibility that grows season after season.
Reputation Management
Generate reviews after every job, respond to every one, and build the kind of local social proof that national franchises can’t replicate.
CRM & Attribution Cleanup
Know which marketing channels are actually producing booked jobs. Stop guessing where your budget is going and start making decisions based on real data.
Email & SMS Campaigns
Re-engage past customers with spring maintenance packages, seasonal promotions, and follow-ups that turn one-time mows into recurring accounts.
Local Market Strategy
Know which neighborhoods are your best opportunity, where the national brands are weakest, and how to grow your territory with a plan.
Social Media Management
Before-and-after photos, seasonal tips, and consistent posting on the platforms where your neighbors are recommending lawn care companies to each other.
Your Best Customer Isn't a One-Time Mow. It's a Recurring Account.
The most valuable thing a lawn care company can build is recurring revenue. Seasonal maintenance packages, repeat customers, and a marketing strategy that keeps your schedule full before the season even starts. We help you build the visibility and the systems that make that happen.
Related Resources
Insights and strategies written specifically for landscaping and lawn care companies.
Frequently Asked Questions
What is the best marketing for a small lawn care company?
Start with a fully optimized Google Business Profile and a consistent review generation process. These two channels are free, compound over time, and directly influence whether your business shows up when homeowners nearby search for lawn care services. Add targeted Google Ads once that foundation is in place.
How can a small landscaping company compete with national brands?
Through local depth, not budget. A strong Google rating with recent reviews from real customers in a specific neighborhood outperforms a national brand’s generic profile in local search. Show your work, collect reviews consistently, and stay visible in the communities where you actually operate.
When should a lawn care company start advertising?
The best time to start is late winter, before spring demand peaks. Running campaigns in February and March captures early-season searches before competitors are active. The companies that are booked out by mid-April are the ones who started marketing in February, not the ones who waited until the phone was supposed to ring. We break this down in detail in our full lawn care marketing guide.
How do I get more recurring lawn care customers?
Market to your existing customer base first. A simple email or text campaign promoting spring maintenance packages to past customers is one of the highest-ROI moves a lawn care company can make. These customers already trust you. They just need a prompt and an easy way to book.
Do I need a website for my landscaping business?
Yes. It doesn’t need to be elaborate, but it needs to be professional, mobile-friendly, and show your services, your service area, and real photos of your work. Homeowners who find you through Google or a referral will check your website before they call. A clean site removes doubt. A poor one creates it.
How important are reviews for a landscaping company?
Reviews are one of the most underused competitive advantages small lawn care companies have. A strong rating with recent reviews from real customers in your specific neighborhoods is something a national franchise cannot replicate. Over a single season, a consistent review process can position a small operator above much larger competitors in local search.
Is there a long-term contract?
No. All of our engagements are month-to-month. We earn your business every month. If we’re not delivering, you’re not locked in.