Email & SMS Marketing

Email & SMS Marketing Management for Trades and Home Services

Your customer list is your most valuable marketing asset. Most trade businesses never use it. We fix that.

The Opportunity

Your Best Leads Are Already in Your System.

Most home service companies spend all their marketing budget trying to find new customers — while thousands of past customers sit in their system, completely ignored.

Those people already know you. They’ve already hired you. They already trust you. That list is your biggest untapped asset — and most businesses never send a single message to it.

A well-run email and SMS strategy turns your existing customer base into a reliable source of repeat bookings, upsells, and referrals — without spending a dollar on new leads.

We set it up, run it, and keep it working — so you can focus on the jobs, not the marketing.

1 List. Zero Campaigns.

Most contractors have hundreds or thousands of past customers and have never sent a single follow-up message.

Repeat Customers Cost Less.

Re-engaging a past customer is far more efficient than acquiring a new one — and they’re more likely to book again.

Zero Extra Ad Spend.

Email and SMS campaigns work on your existing customer base — no new ad budget needed to drive results.

What We Solve

Turn Past Customers Into Future Booked Jobs.

Most trade businesses are great at doing the work — not at staying in front of the people who’ve already paid for it. Customers forget. Life gets busy. Someone else sends an email and gets the call.

We build automated campaigns that keep your business top of mind — the right message, to the right customer, at the right time.

No blasting. No spam. Targeted communication that drives real bookings.

Repeat Bookings

Reach past customers at exactly the right time — before they go looking elsewhere. Seasonal reminders, service follow-ups, and timely outreach that keeps your schedule full.

Re-Engaging Lapsed Customers

Customers who haven’t called in a while aren’t gone — they just haven’t heard from you. A well-timed message can bring them back before your competitor does.

Maintenance Plan & Membership Upsells

Your existing customers are the most likely to sign up for a maintenance plan or service agreement. We help you reach them with campaigns built to convert.

Review & Referral Requests

A simple, well-timed follow-up after a job drives reviews and referrals — two of the highest-value outcomes in home service marketing.

What We Do

Everything Your Email & SMS Program Needs to Run.

Campaign Setup & Strategy

We build your email and SMS program from the ground up — audience segmentation, message sequencing, and a send strategy built around how your business operates.

Automated Workflows

Set it and let it run. We configure automations that send the right message at the right time — follow-ups, reminders, re-engagement — without you lifting a finger.

SMS Campaign Management

Text messages get opened. We build and manage SMS campaigns that drive fast responses — appointment reminders, promotions, and follow-ups that actually get seen.

ServiceTitan Integration

For ServiceTitan users, we work directly inside Marketing Pro — keeping your campaigns, customer data, and booking activity all connected in one place.

Performance Reporting

Simple, clear reporting that shows what’s working — open rates, clicks, and most importantly, what campaigns are driving bookings and revenue.

Ongoing Management

We don’t just set it up and walk away. We monitor, test, and improve your campaigns month over month — so performance grows over time, not just at launch.

Why 6th Man

We Understand Your Business.
Not Just Your Inbox.

Most email marketing agencies build campaigns that look nice and report on open rates. That’s not enough for a home service company.

We build campaigns around how your business actually operates — your slow seasons, your high-ticket services, your best customers, and your biggest growth opportunities. We connect email and SMS performance back to what matters: booked jobs and revenue.

We’re not a template shop. Every campaign we build reflects your business, your market, and your goals. And we communicate clearly so you always know what’s running and why.

Because when your marketing makes sense to you, you make better decisions. That’s the whole idea.

Your Marketing Advantage Off the Bench.

From the Bench

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FAQ

Common Questions

No. While we have deep experience with ServiceTitan Marketing Pro, we work with home service companies on other platforms as well. We’ll assess your current setup and recommend the best approach for your business.

There’s no minimum. Even a few hundred past customers can produce meaningful results with the right campaigns. The bigger the list, the more opportunity — but we work with what you have and help you grow it over time.

Results vary by list size, industry, and market — but the goal is always the same: more repeat bookings and re-engaged customers. We track performance monthly and report on what’s actually driving revenue, not just email metrics.

Most campaigns are built and launched within 2–3 weeks of onboarding. We take the time to understand your business first — so when campaigns go out, they’re built to perform from day one.

Your Customer List Is Waiting. Let's Put It To Work.

Stop leaving repeat business on the table. Let’s build a campaign strategy that turns your existing customers into your most reliable source of booked jobs.

Bring Us Off the Bench →