Digital Marketing for
Home Service Companies
We didn’t learn this industry from a textbook. We grew up in it. 6th Man Marketing was built from inside a family trade business to give home service companies a marketing partner that actually understands how they operate.
Most Companies Are Flying Blind
ServiceTitan is powerful — but most operators have no idea which campaigns are actually driving revenue. The data is dirty, the attribution is broken, and money keeps going to the wrong places.
Broken Attribution
Leads get tagged to the wrong campaign source. Phone numbers overlap. LSA, Google, and direct all blend together — making ROI analysis impossible.
Budget Going Nowhere
Without clean data, companies keep spending on campaigns that look active but aren’t converting. Real dollars lost every month.
No Visibility Into Winners
The campaigns actually driving booked jobs are buried in noise. You can’t double down on what’s working because you don’t know what that is.
Marketing Services Built
for Home Service Companies.
Whether you need a one-time fix or an ongoing partner — we bring the strategy, the systems, and the follow-through to make your marketing actually work.
Website Design
Clean, conversion-focused websites built for home service companies — designed to turn visitors into calls.
Google Ads & Local Service Ads
We manage Google Ads and Local Service Ads to drive real leads — not just traffic.
Search Engine Optimization
Rank higher in local search, show up in the map pack, and generate leads that don’t disappear the moment you stop paying for ads.
Reputation Management
Reviews drive decisions. We handle the generation, the responses, and the strategy — so your reputation stays strong and your profile stays visible.
CRM & Attribution Cleanup
Deep clean of your CRM attribution data — campaign source tagging, phone number alignment, ServiceTitan configuration, and tracking setup so you can see true performance.
Email & SMS Campaigns
Setup and management of Marketing Pro email and SMS campaigns — automated, targeted, built to drive repeat bookings.
Local Market Strategy
In-depth service area study and grassroots growth playbook. Know your market, own your territory.
Social Media Management
Keep your company visible, build trust, and fill your schedule without thinking about it.
How we Work with you
Learn your Business
We start by understanding your company — your services, your market, your goals, and where your current marketing is falling short. No pitch. Just a real conversation.
Build the Strategy
We put together a plan tailored to your business — the right services, the right channels, and a clear path to results you can actually measure.
Execute & Report
We do the work, show you the results, and stay in the conversation. No disappearing. No dashboards you can’t understand. Just honest, ongoing partnership.
LATEST FROM OUR BLOG
Insights, strategies, and real talk about marketing for home service companies, written by someone who’s been in the business.
Frequently Asked Questions
Do I have to be on ServiceTitan to work with you?
No — while we have deep expertise in ServiceTitan, our marketing attribution cleanup, campaign ROI consulting, and local market strategy services are applicable to home service businesses on other platforms too. We’ll let you know upfront if your setup is a good fit.
What's the difference between a one-time service and a retainer?
One-time services like the Attribution Cleanup or Schedule Engine Pro Setup are project-based — we come in, fix the problem, and hand it back to you clean. Retainer engagements are ongoing partnerships where we manage campaigns, reporting, and strategy month over month.
Is there a long-term contract?
No. All of our engagements are month-to-month. We’d rather earn your business every month than lock you into something you can’t get out of.
What trades do you work with?
We specialize in working with plumbing, HVAC, and electrical companies, but we have a deep respect for all trades.
If you’re in the trades and looking to grow with better, more intentional marketing, we’re always open to the conversation.
What makes you different from other home service marketing agencies?
We come from the trades and have a deep respect for what it takes to build a business that lasts.
Our founder spent 7 years inside a family plumbing company, working in both marketing and operations. That means we understand how service businesses actually run — from dispatch and CRM workflows to seasonality and job types.
More importantly, we understand the people behind it. The pressure, the expectations, and the pride that comes with carrying on a legacy.
Because of that, we don’t believe in one-size-fits-all marketing. Everything we do is built around how your business operates and what you’re working to grow.
What size company do you typically work with?
We work best with home service companies doing $0–$20M in annual revenue — HVAC, plumbing, electrical, roofing, and related trades. These businesses have enough marketing spend to make attribution and ROI tracking critical, but often don’t have a dedicated in-house marketing team.
Ready To Win? Let's Talk.
Reach out and let’s start the conversation about your marketing.