Marketing Attribution Cleanup

Marketing Attribution Cleanup for Home Service Companies

Fix your marketing tracking, clean up old campaigns, and finally see what’s actually driving booked jobs.

 
The Problem

Not Sure Where Your Leads
Are Really Coming From?

Most home service companies are spending money on marketing but can’t clearly see which campaigns are actually producing booked jobs.

Reports don’t match reality. Phone numbers overlap. Old campaigns never got cleaned up. Everything starts to look like it came from the same place.

If your CRM or home service software isn’t tracking your marketing correctly, you’re not alone.

We help clean up your marketing attribution so you can finally trust the numbers again.

Why It Happens

Marketing Tracking Gets Messy Over Time.

It’s not one thing — it’s a slow buildup. Every campaign change, phone number update, and platform addition adds another layer that can break how leads get tracked.

Most businesses don’t notice until the reports stop making sense. By then, months of data are already muddy.

When tracking breaks, marketing decisions get harder.

  • Old campaigns and phone numbers
    never cleaned up — still pulling data in the background
  • Ads and platforms added over time
    without updating how leads get tracked
  • PPC and forms not connected
    to your CRM — spend disappears into "direct"
  • Everything blends together
    — LSA, Ads, and organic all look the same in reports
What We Fix

We Clean It Up.
Top to Bottom.

Campaign Name Cleanup

Old, duplicate, and misnamed campaigns removed and organized so your reports reflect what’s actually running.

Call Tracking Alignment

Phone numbers mapped correctly to their campaigns — no more overlaps or misattributed leads.

Website Form Tracking

Form submissions tied back to their source campaigns so web leads are no longer showing up unattributed.

PPC Tracking Cleanup

Paid campaigns properly connected so your Google Ads spend shows up where it belongs in reporting.

CRM Source Organization

Lead sources inside your CRM organized, labeled, and cleaned up for accurate reporting.

And More

UTM fixes, old campaign removal, new campaign setup, reporting cleanup — scope is assessed for each client.

You run the business.

We make sure the tracking pulls its weight.

Who This Is For

Built for Home Service Companies That Are Done Guessing.

If your marketing reports aren’t telling a clear story, the problem usually isn’t the marketing — it’s the tracking behind it.

This service is designed for operators who are ready to stop guessing and start making decisions based on real data.

Most companies don’t need more marketing. They need their marketing set up correctly.

You’re spending on marketing but can’t see what’s actually booking jobs

Your reports don’t match what’s coming through the door

You’ve added campaigns over time and nothing is organized

You want clean data before making your next marketing decision

Why 6th Man

We Didn't Learn This
From a Course.

We learned it inside a real service company.

We know how messy marketing tracking can get, and we know how to clean it up without slowing your business down.

Most companies don’t need more marketing. They need their marketing set up correctly.

That’s where the 6th man comes in.

Marketing Advantage Off the Bench.

Reports are hard to trust and decisions feel like guesswork

Marketing spend is going up but clarity isn’t

The setup was never done right — and no one’s fixed it

Ready to Bring Us Off the Bench?

If your marketing reports don’t make sense, it may be time for a cleanup. Bring in the 6th man and get your marketing back under control.

Bring Us Off the Bench →
FAQ

Common Questions

Marketing tracking breaks gradually — usually from campaign changes, phone number reuse, platform additions, or setups that were never fully completed. Most businesses don’t notice until the reports stop making sense. We identify what’s broken and fix it.

Especially if you’re running ads. PPC spend is one of the most common areas where tracking breaks down. If your campaigns aren’t tied correctly to your CRM or call tracking, you’re spending money without visibility into what’s actually producing results.

No. We work with ServiceTitan and other home service platforms. The core tracking issues — campaign naming, call tracking, UTM setup, form attribution — apply across most CRMs used in the trades. We’ll let you know upfront if your setup is a good fit.

The Attribution Cleanup is a one-time project. We come in, clean it up, and hand it back with everything working correctly. If you want ongoing campaign management or reporting after the cleanup, we offer retainer services for that as well.