A Home Service Marketing Partner
Built From Inside The Trades
Built for home service companies that want to know what’s working, what’s not, and how to grow with confidence.
Samantha Heger
Founder, 6th Man MarketingOhioAbout 6th Man Marketing
My name is Sam Heger, and the home service industry has been part of my life for as long as I can remember. My grandfather started a plumbing company in Ohio after being passed over for promotions one too many times. Instead of waiting for an opportunity, he bet on himself, built something from nothing, and proved that hard work and integrity could outwork anyone. My dad took the business to the next level, growing the service side through systems, grit, and a deep respect for the trade.
I grew up watching that company. When I came into the business, I helped with operations, marketing, and growth — and I learned something most marketing agencies will never understand: home service companies aren’t just businesses, they’re family legacies.
Everything I know comes from the people in this industry — the technicians, apprentices, CSRs, managers, and owners who show up every day ready to work. I also owe everything to my dad, who taught me that hard work, proper preparation, and a little sweat can take you further than you ever thought possible.
Those lessons shaped how I approach business, how I approach marketing, and how I approach helping other companies grow.
The Player Who Changes the Game.
“In basketball, the 6th man is the player who comes off the bench and changes the game. Not always the starter everyone sees — but the one you trust when it matters most.”
That’s exactly what 6th Man Marketing was built to be. Most home service companies are working hard, doing good work, and taking care of customers — but flying blind when it comes to marketing. They don’t know which ads are booking jobs, where their budget is going, or why leads go up one month and down the next.
We step in off the bench and fix that. We help contractors connect their marketing to real results, set up campaign tracking the right way, and build strategies that actually drive booked revenue — not just clicks and reports.
You Deserve a Real Partner.
6th Man Marketing exists to give trade businesses the marketing partner they deserve — one who came from their world, speaks their language, and understands how service companies really operate.
No fluff. No inflated retainers. No guessing. Just clean data, honest strategy, and marketing built to help your company grow.
We work with plumbing, HVAC, electrical, and home service companies that want better visibility, better tracking, and better results from their marketing.
What You Can Expect
No Runaround
You’ll always know what we’re working on, what it costs, and what it’s returning. We speak plain English — not agency jargon — and we show our work.
Data First
Every recommendation we make is grounded in your actual numbers. Clean attribution isn’t a nice-to-have — it’s the foundation everything else is built on.
Built for the Trades
We only work with home service companies. That focus means deeper expertise, faster execution, and no time wasted explaining what a service call is.
Your Marketing Advantage Off The Bench.
Let’s have a real conversation about your marketing — what’s working, what isn’t, and what we can fix.